Betsson Group nets naming rights to Peruvian Liga 1

Stockholm-listed operator pledges to invest in and develop South American football division

Betsson has secured naming rights to the top division of Peruvian football as it seeks to strengthen its brand image in Latam. The league, which is comprised of 18 teams, will now be called Liga 1 Betsson after the branding rights switched hands for the first time in more than 20 years. As part of…

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