DraftKings has expanded the NFL(* to its DFS deal) north of the border in a move that could boost the operator’s profile ahead of legal sports betting in Canada.
The NFL and DraftKings first partnered back in September 2019 with DraftKings named the DFS sponsor that is exclusive of league.
As Part of that agreement, DraftKings gained access to NFL content and branding opportunities across the DraftKings app and NFL Media.
That partnership was for the US only but has now been expanded to the Great White North.
Is DraftKings focused on DFS or betting?
“The relationship we share with the NFL is important for DraftKings to provide customers a great experience,” said Ezra Kucharz, chief business officer at DraftKings.
“This expanded agreement gives us a unique opportunity in the market that is canadian. We enjoy dealing with the group during the NFL Canada once we continue steadily to contour the fan that is modern.”
A quote from the NFL also spoke about the popularity that is growing of in Canada. Nonetheless it’s difficult to look past Canada recreations wagering since the driver that is key the new deal.
Momentum for Canada sports betting
The Canadian government is bidding to end the federal ban on single-game sports betting. And the province of Ontario plans to end its lottery-run monopoly on online gambling. That would allow operators that are private industry.
Ontario alone could be add up to the state that is fifth-largest the US with 15 million citizens. Toronto-based TheScore estimated a market potential in Ontario of $1.5 – $2.1 billion in annual gaming revenue that is gross.
The market might be real time by the 2nd 50 % of 2021, TheScore said.
Just as DraftKings developed an audience in america via DFS, it may now gain a head-start that is similar Canada sports betting. All told it’s been a news that is good for DK. The company’s stock jumped a lot more than 10% after a good investment from a single star stock picker.