iGaming operators have a tendency to try out various marketing that is digital to stay ahead of their competition. Land based casinos in Las Vegas are borrowing some of these marketing strategies to see if they can generate more foot traffic during the pandemic. that is COVID-19 Vegas gambling enterprises have actually experienced a decline that is significant foot traffic ever since the COVID-19 epidemic forced a shutdown. Land based casino operators are realizing that players need to be coaxed a little to step out of their homes and visit the casinos.
El Cortez Hotel and* that is casino( which will be situated in downtown Las vegas, nevada is amongst the gambling enterprises that made a decision to try out an electronic technique to increase base traffic. The casino has teamed up with a lady YouTube influencer Sarah, aka “Slotlady” that has over 170,000 customers.
The YouTuber who’s located in Canada visits El Cortez Hotel and Casino and plays plenty of various slot machine game games. The experience that is entire start to finish is live streamed to her growing audience. The livestream gives players a breakdown of how she selects the slot machines, starts the game, places her bets and their outcomes.
The video records all of her wins and losses and gives viewers a real time experience that is streaming. Audiences reach begin to see the highs and lows of playing the slots and take away tips also and advice from the YouTuber.
One of her videos for example focuses on the Wheel of Fortune gold spin slot machines. She starts out with a $500 bankroll and plays at $10 per spin. The YouTube has subscribers from all over the world while she has a good audience in the United States.
Casino Impressed With outcomes
Casino operators try out different advertising methods rather than most of them work. Nonetheless, this YouTube experiment that is streaming paid off for El Cortez Hotel and Casino as GM Adam Wiesberg confirms they get a lot of foot traffic coming in and asking whether the YouTuber is currently streaming from the casino.
Wiesberg said this new marketing strategy is working well during the COVID-19 pandemic as viewers can see that everyone in the casino are wearing masks and people are playing the slot machines. Given the fact that a lot of the YouTuber’s audience is female, it is also a positive for the casino as more players that are female needs to can be found in.