Unibet’s revamped VIP programme means a lot of rakeback for online poker players
After Unibet’s software was completely revised at the end of 2020, the time has finally come – on April 1st, 2021 – for a new, revised VIP system to come into force. Unibet has made fantastic progress in recent years, and is one of the few online poker providers that does not belong to a large network, working completely independently. Their very complicated VIP system has thus far meant that regular players receive very little Rakeback compared to other poker sites, but that is about to change! And from April we want to reward frequent players by creating an incentive to play poker at Unibet.
With the coming changes Unibet are sending a very clear signal that they want to exert pressure on the competition, and that they are now focusing more on serious (and professional) players as opposed to hitherto catering so much on casual players. Consequently, when the new set-up is introduced, regulars will certainly find their way to Unibet’s virtual poker tables, which is going to have an impact on providers such as the iPoker network, 888 or WPN in terms of their respective player numbers.
How does the new VIP System/Rakeback work?
Unibet is saying goodbye to challenges and introducing a simplified system where you’re rewarded for your volume (rake paid). There’s no need to keep track of challenges any more, no separate set-up for each game type etc.
The loyalty system will continue to be quarterly, with a reset happening on the 1st of January, April, July and October. There are two aspects to the monetary rewards:
- Tier rewards. These are quite similar to today, in the sense that you unlock a financial reward when you reach a certain amount in rake (today it’s just challenge points). There are 34 different tiers, and the rewards range from 10 bonus points to €1 HexaPro ticket and €3,000 in cash.
- Bonus Points Multiplier. In addition to the tier prizes, you’re also rewarded for every cent that you rake, from the moment you’ve raked €5 in a quarter. You simply get bonus points credited as you play, and the bonus points multiplier will increase as you level up in the system. When you’ve raked €5 you’ll start to receive 2% in rakeback; as you reach €25 it increases to 3.5% and, once you’ve raked €9,005, you’ll get 18%.
N.B. Upon reaching Level 6 (€2,205 in quarterly rake), you unlock a 12% Bonus Points Multiplier, which is carried over to the next quarter. Upon reaching Level 7 (€9,005 in quarterly rake) an 18% Bonus Points Multiplier rakeback is unlocked and carried over to the next quarter.
Note that the monetary system isn’t active in Belgium and Sweden due to local regulatory requirements. Meanwhile, the Bonus Points Multiplier isn’t active in Denmark, and there are two different systems for the remaining markets: a more generous one for our core markets, and one less generous for a small group of markets that are bad for the ‘ecology’ (Ukraine, Belarus, Russia, Poland).
Below is a graph comparing the different systems to challenges. The challenges figures are based on actual customer rakeback for Q3 of 2020. Please note that neither Monthly Missions (big impact on first levels) nor Double Trouble (3% additional rakeback) are included in this. Double Trouble is also set to be replaced (deadline unknown), so that all game types are taken into consideration, and it won’t be necessary to do well in an MTT to get something back.
Carry-over multiplier (level 6 and 7) applied in above graph.
Customers raking from a couple of hundred to +10k will be better off with the new loyalty system, and in some cases by quite a lot. The highest possible rakeback is just over 51%. Please note that we have the option to put players on an individual higher Bonus Points Multiplier, which we will make use of in some cases.
Carry-over and migration
Today, when you reach 500,000 challenge points, carry-over for the next quarter is unlocked, and there’s also the partially completed challenges carry-over. Of course, we can’t carry-over the points in the usual fashion for Q2 so, instead, we’ll do a manual payout of the carry-over value (looking at challenges payouts that would have been achieved with carry-over) in bonus points.
Customers raking €2,205 or €9,005 in Q1 will also be manually upgraded to the 12%/18% Bonus Points Multiplier at the start of the quarter.
The bonus shop will remain – and have even greater importance with the new system – and the points value will also remain unchanged.
Below are select steps (there are 34 tiers in total – for instance, 3 steps between the 2k and 9k example, below).
Note that monthly missions are excluded, and these generally offer a total of €60 in value (full quarter) with a pretty amazing rakeback percentage, often around 50%.
Please note that the information in the following table might be amended before going live in April.
|Rake paid||Rakeback||Rakeback %|
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